Your Partner in Planning
Hi, I’m Rebecca, though most people call me Becky.
I’m a Financial Advisor with EFS Advisors, and I’m passionate about helping individuals and families feel more confident and in control of their financial lives. I know finances can feel overwhelming, so I focus on simplifying the process and creating plans that are practical, personal, and aligned with what matters most to you.
I didn’t take a traditional path into advising myself. I grew into this role within EFS Advisors, starting in client service and operations. That experience shaped how I show up today. I understand the full client journey, and I’m intentional about making sure every person I work with feels supported, heard, and taken care of every step of the way.
Recently, I was honored to be recognized as an Emerging Star by the National Tax-Deferred Savings Association. It’s a meaningful milestone for me and a reflection of the energy and commitment I bring to this work. I’m always learning through attending conferences, staying curious, and looking for ways to bring more value to my clients.
Outside of work, life is full in the best way. I live in Stanchfield with my husband, Aaron, and our two kids, Samuel and Rosemary. They’re a constant reminder of why this work matters—helping families build security, flexibility, and peace of mind for the future.
At the end of the day, this business is about relationships. I take a lot of pride in being someone my clients can rely on... not just for guidance, but for consistency, honesty, and a steady hand when it matters most.
I’d love the opportunity to work together and support you in reaching your financial goals.
Credentials & Designations
I hold multiple industry licenses and designations that reflect my dedication to professional excellence and staying at the forefront of financial planning.
Awards
- 2026 Five Star Wealth Manager Award
- Recognized for exceptional client service and demonstrated expertise in guiding individuals toward their financial goals. Five Star Wealth Manager award issued by Five Star Professional issued on 11/1/25 for the time period 3/13/25 through 10/1/2025. Selection is based on objective criteria including experience, client retention, and regulatory history. No fee is required to be considered; advisors may pay a fee to promote the award. This award is not indicative of future performance. For full disclaimer go to: Disclaimer
I'm honored to be a three-time recipient of the 5-Star Wealth Manager Award and to have been featured twice in Fortune magazine. I was also recognized by Investment News as one of their Rising Stars 40 Under 40. As a Board Member of my local Chamber of Commerce, I’m committed not only to my clients, but also to the growth and success of our community.
Meet the Team
Laurie Samuel
Administrative Assistant
952-255-8568
Appointment Management Team
I have an Appointment Management (AM) Team that assists with scheduling and client outreach. They are highly trained, courteous, and professional, and they call on my behalf to help ensure you receive the best possible service. By coordinating appointments and making periodic check-in calls, my AM Team allows me to focus more fully on your financial planning and ongoing needs.
Our Story, My Passion.
In 1994, EFS Advisors was founded to help educators and public service employees navigate their retirement plans with education and personalized guidance. Since then, we’ve grown into a full-service wealth management firm offering investment management, insurance strategies, and comprehensive financial planning.
What makes me truly proud to work here is that, despite our growth, we’ve never lost sight of our core values. We’re built on family principles and a commitment to knowing our clients by name. I’m honored to support individuals through every stage of life and believe that no investor is too small. Being part of a firm that treats every client with care and respect makes this work deeply rewarding.
Let’s Make a Plan Together
If you believe you could benefit from working with a financial professional, let’s review yours goals to see if you’re a good match for our practice.
